Recruiting Patients for Clinical Trials: Implementing Social Media and Other New Strategies
When
Tue, October 14, 17:30 – 20:00
Where
San Diego Marriott Del Mar - 11966 El Camino Real - San Diego , CA 92130
Description
For details, click here: https://www.eventbrite.com/e/recruiting-patients-for-clinical-trials-implementing-social-media-and-other-new-strategies-tickets-13117190871
Recruiting Patients for Clinical Trials: Implementing Social Media and Other New Strategies
October 14, 2014
Time: 5:30-6:30 PM. Registration, networking, appetizers*
6:30-7:30 PM. Program Presentation & Discussion
7:30-8:00 PM. Networking
Location: San Diego Marriott Del Mar, 11966 El Camino Real, San Diego, CA 92130
Speaker: Jim Kremidas. Lead Investigator, CenterWatch Market Analytics Services. Advisory Board Member at The Center for Information and Study on Clinical Research Participation (CISCRP)
Speaker: Matt Miller. WCCT Global, Associate Director of Marketing
PROGRAM SUMMARY
Clinical trial enrollment continues to be one of the life science industry’s intractable problems, and the #1 cause of delays in clinical development. Traditional recruitment methods are no longer sufficient, and sponsors and study sites are actively seeking new ways and tools to recruit patients. This program will provide practical insights and solutions to the challenge of selecting a clinical trial patient recruitment strategy.
Is social media the answer to the challenge? Currently only 11% of all trials use social media to recruit patients. Besides social media, there is a diverse assortment of other new strategies and tactics to assist in identifying and enrolling patients, such as working with patient advocacy groups, data mining, automated matching programs to match patients with trials, and more.
Although there are many new tools available, however, they don’t all apply to every trial. Jim Kremidas, a national leader in patient recruitment, will talk about how to identify which approach is the best solution for your study. Matt Miller, an expert in digital marketing, will describe how to implement a strong social media campaign for trial recruitment that is focused on patient trust building and conversion.
SPEAKER BIOGRAPHIES
James Kremidas is a national leader in patient recruitment, with over 30 years' experience in the pharmaceutical industry. He has held management positions in sales, marketing research and planning, and clinical operations as well as strategic sourcing. He established and ran the first patient recruitment organization within a sponsor at Eli Lilly before serving as head and Vice President of the patient recruitment teams at two different CROs for over 6 years.
He is currently working at CenterWatch to develop market analytics for the clinical development enterprise and provide transparent, non-biased insights to sponsors, suppliers, and investigator sites that can assist them in developing their strategic plans. Mr. Kremidas is also an Advisory Board Member at The Center for Information and Study on Clinical Research Participation (CISCRP).
Matt Miller is an expert in digital marketing strategies. He has more than 6 years’ experience with developing, creating, and implementing digital and social campaigns designed for lead generation and conversion. He has designed more than 300 patient recruitment campaigns for early and late phase clinical trials using digital and social media.
Currently, he oversees all of the patient recruitment campaigns for WCCT Global -- both internal studies and outside company trials. In September 2014, WCCT Global was recognized by INC 5000 as one of the fastest growing companies in the U.S. WCCT Global has more than 10,000 followers on Facebook, and a patient reach of more than 1 million people in Southern California.
SPONSORSHIP OPPORTUNITIES ARE AVAILABLE
CONTACT: Teresa Gallagher. sdclinicalrn@gm
